Experiments in viral journalism: Trinity Mirror launches Ampp3d for sharing data-driven stories

Gigaom

As we pointed out recently, everyone seems to be trying to come up with an Upworthy or BuzzFeed-style portal that does “viral” content, and that includes media outlets like the Washington Post, with its Know More project. One of the more recent experiments comes from Trinity Mirror PLC in Britain, and launched on Monday — it’s called Ampp3d, and its focus is on trying to blend viral or socially-shareable content and data-driven journalism.

Ampp3d is actually the second such project from Trinity Mirror: the first — which, like Ampp3d, was created by former Guardian journalist and designer Martin Belam — was UsVsThem, which was launched in May and is a similar kind of site, but focused more on pure entertainment rather than serious journalism. In an interview on Monday, I talked with Belam about the rationale behind Ampp3d and what he has learned from the success of…

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